Category & Brand Trends

Identify what’s growing, declining, or emerging in your category. Our surveys reveal which product formats, claims, features, or experiences are gaining traction — and how your brand is performing relative to the broader landscape.

Attitudinal Pulse

Measure shifting consumer attitudes around values, priorities, and lifestyle choices. Whether it’s sentiment on sustainability, financial confidence, wellness, or convenience, surveys give you a regular read on how people are feeling — and why it matters.

Competitor Monitoring

Compare where you stand vs competitors for a host of different metrics - consumer behaviour, demographics, purchasing decisions, perception etc

Audience Segment Deep Dives

Zoom in on key audiences — like Gen Z, families, high-value users, or lapsed buyers — to understand what’s changing for them specifically. Segment-based tracking highlights shifting motivations, needs, or brand relationships within each group.

Campaign & Event Response

Gauge consumer response to major marketing moments, launches, pricing changes, or promotions. Survey snapshots taken before and after key initiatives show impact on awareness, perception, and intent.

Channel Preference Mapping

Ask respondents where they prefer to discover, research, and buy — helping you prioritise the right marketing and retail channels for launch.

Custom KPIs

We track what matters to your strategy — not just standard metrics. Whether you're focused on consideration, innovation perception, emotional connection, or repeat intent, we tailor KPIs to align with your brand goals and decision points.