Target Audience Profiling

Identify your most valuable and reachable segments through survey insights. Understand who buys, why they buy, how often, and what they expect — so you can refine targeting and positioning with confidence.

Audience Prioritisation Frameworks

We help you determine which segments to focus on — based on size, growth potential, relevance, and ease of reach. Prioritisation tools guide where to invest for the greatest business impact.

Market Segmentation

We build tailored segmentation models using survey data — whether behavioural, attitudinal, psychographic, needs-based, demographic, or hybrid. Each model reflects the real dynamics of your category, making it practical for activation across brand, product, and comms.

Data-Led Targeting Strategy

Connect segmentation directly to campaign planning. We link segments to the platforms, touchpoints, and channels they use most — helping you build a smarter, insight-led targeting approach for activation.

Messaging Matrix Alignment

Align creative, content, or product messages with what each segment values. We map language, tone, claims, and benefits to each audience’s drivers — helping teams create more relevant and resonant messaging.

Channel Usage Profiling

See how different audiences engage with social, search, TV, retail, eCommerce, influencers, and more. As well as splits within physical environments such as Grocery, Convenience and Forecourts.