Brand & Market Landscape Research
See the Bigger Picture. Make Smarter Moves.
Unlock a 360° view of your brand's position, category dynamics, and consumer perceptions - powered by AI-enhanced research tools
From AI-powered question optimisation to targeted deployment, we turn data collection into strategic advantage
Expertly designed surveys, seamlessly deployed to engage your target consumers wherever they are
Category & Competitor Mapping
Map the full competitive landscape to identify category leaders, fast-growing disruptors, and emerging challengers. See how your brand is positioned relative to others — and where the whitespace or saturation lies.
Brand Health Tracking
Track key brand metrics over time — including awareness, consideration, usage, loyalty, and emotional connection. Understand how your brand is evolving, what’s driving growth, and where risks may be emerging.
Consumer Perception Audits
Explore what consumers truly think and feel about your brand and competitors. Uncover the emotional and functional drivers behind affinity, preference, and rejection — helping you fine-tune positioning and messaging.
Trend & Culture Scanning
Track emerging shifts in values, behaviours, and expectations that are shaping your category. Stay ahead of evolving consumer needs — from sustainability to wellness to digital adoption.
Purchase Drivers & Barriers
Identify what matters most in the decision-making process — price, convenience, brand values, product features — and what’s stopping consumers from choosing you.
Segment-Specific Insights
Understand how brand perceptions and behaviours differ across segments — from lapsed users and loyal customers to Gen Z, families, or high-value audiences.
What We Offer
How It Works
We begin by understanding your business context: what you need to learn, why it matters, and how the insights will be used.
01 - Define & Objectives
We determine the best approach to get to the heart of the challenge — from surveys and segment profiling to cultural scanning, competitor mapping, or social listening. Often, we blend methods to give both breadth and depth.
02 - Insight Framework Design
We collect high-quality, targeted data through custom research and enrich it with third-party sources where needed to provide context and validation.
03 - Gather & Enrich Data
We analyse the data to reveal patterns, behaviours, and attitudinal drivers. AI-powered tools help surface hidden insights in open text or large data sets — while our team connects the dots across segments, markets, and time.
04 - Uncover Patterns & Themes
We turn data into narrative — highlighting what’s changing, why it matters, and what it means for your brand. Reports are structured to tell a story: from insight headlines to implications and activation ideas.
05 - Story Building
Every project concludes with clear, business-ready recommendations — whether that’s identifying high-potential audiences, refining your value proposition, reshaping your media mix, or unlocking whitespace for innovation.
06 - Deliver Strategic Guidance
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Why Choose Us?
AI-Augmented Insights
AI helps us analyse survey data faster and smarter - surfacing key patterns so our experts can focus on the ''why'' behind the numbers.
Custom Research Frameworks
No templates. We build each survey around your specific goals - whether you're tracking brand health, profiling audiences, or testing ideas.
Lower Costs, Higher Efficiency
AI automation reduces manual work, improves speed, and cuts costs - allowing us to offer high-quality research at more competitive pricing
Sector Specific Expertise
We tailer each survey to your market context - ensuring questions, language, and insights reflect the realities of your consumers and category.
Data with Direction
Every insight leads to action. We connect survey findings directly to your business decisions - from brand strategy to innovation.
Why Choose Us?
AI-powered question design
We use AI-powered tools to surface key patterns in consumer responses - helping you quickly identify the drivers of appeal, barriers to entry, and emotional reactions. This prioritises what really matters to your audience.
Fast Turnaround
Get results in days, not weeks. Our agile survey process - from design to deployment - means you can test ideas quickly and make confident decisions faster. Ideal for time-sensitive launches, campaigns, or concept pivots.
Lower Costs, Higher Efficiency
AI automation reduces manual work, improves speed, and cuts costs - allowing us to offer high-quality research at more competitive pricing
Custom Templates
We build streamlined survey designs tailored to your specific testing needs, brand language, and internal decision-making style. Whether you need fast validation or deeper diagnostics, the format fits how your team works.
Decision-Focused Insights
Our reporting goes beyond charts and stats. Every insight is linked to a clear business action - whether that's adjusting a message, dropping a feature, or moving forward with launch. No fluff, just focused recommendations.
AI-Augmented Insights
AI helps us analyse survey data faster and smarter — surfacing key patterns so our experts can focus on the "why" behind the numbers.
Custom Research Frameworks
No templates. We build each survey around your specific goals — whether you're tracking brand health, profiling audiences, or testing ideas.
Lower Costs, Higher Efficiency
AI automation reduces manual work, improves speed, and cuts costs - allowing us to offer high-quality research at more competitive pricing
Sector-Specific Expertise
We tailor each survey to your market context — ensuring questions, language, and insights reflect the realities of your consumers and category.
Data with Direction
Every insight leads to action. We connect survey findings directly to your business decisions — from brand strategy to innovation.
Explore AI+
Wonderix utilises AI+ across all of our services to ensure research, methodologies and samples are efficient, cost-effective, reduced risk and deliver robust actionable results
More targeting and consumer led advertisement messaging with actionable outcomes
Our Valued Partners
SERVING INDUSTRY LEADERS
Case Study - Wuling
More targeting and consumer led advertisement messaging with actionable outcomes
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Home
Services
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About Us
Get In Touch
AI+
contact@wonderix.co.uk
Tel. 07391 624063
Contact Us
Discover by industry
Personal Care
Retail
Travel & Hospitality
Luxury
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What our amazing clients would tell you
''They are a cutting-edge and outstanding web agency, but I believe what truly distinguishes Wonderix is it's people. They are approachable and brimming with expert knowledge.''
Emma Robinson - Vito Coffee
''The Wonderix team has a extensive understanding of the business and its goals. They really know our business and our products inside out .''
Christie Nalone - Suss Chocolate
''They contributed significantly beyond mere development. They focused on details, prioritised our interests, and advocated for leveraging data and insights to thoroughly evaluate success.''
Ben Humph -
